Why Every Ecommerce Website Needs A Responsive Design
As more and more people have started using smartphones and tablets, designing a responsive website has become necessary for every ecommerce business.
It is very likely that the number of tablets will overcome the number of computers in the next few years. It is therefore high time ecommerce business owners start paying more attention to mobile devices.
Gone are the days when companies had to develop two different websites for desktop and mobile. Nowadays, having a responsive website design has become the need of the hour. Flexible images are sized in relative units to prevent them from displaying outside their containing element.
Benefits Offered By A Responsive Ecommerce Website
Optimal User Experience
A majority of the smartphone users prefer keeping their phones at arm’s reach throughout the day. It is necessary to develop a website which can be quickly accessed on mobile devices. When your site has a responsive design, the device will automatically adjust the screen according to the screen size of the device. It will also make the necessary orientation (portrait or landscape). The site can quickly switch between these options.
Increase Brand Reputation
Gone are the days when online visitors accepted a fragmented website when they viewed it on an alternative platform instead of their computer. The standards of contemporary websites have improved drastically so visitors also have more expectations from them. You have to create an ecommerce website design which will look good on every device, irrespective of what you are using. Businesses often end up spoiling their impression if they fail to meet the expectations of their online visitors. This can even put their reputation at stake.
A vital factor search engines consider when ranking your site is the number of times your content is shared on various social media platforms. Your customers might not be able to share the content as they are only visible to those who have downloaded the app. One of the primary reasons why Google prefers responsive websites is because they are easier to share.
Flexible Site Management
There is a high chance for you to lose traffic to the main website if it has two versions – one for the desktop and one for the mobile. It will also take more effort to manage two sites simultaneously. The risks of duplicate content will also increase, which will negatively impact your search engine rankings. Managing a single site is easier and less time-consuming. The administration interface is optimized to make them more flexible.
Since you now know why every ecommerce website needs a responsive design, it’s time you get in touch with the web designers at it'seeze Websites Birmingham.
Interested in a new website? Get in touch!
it'seeze Web Design Birmingham is one of the few names you can trust for professional web design services at affordable prices. We can offer you a professionally designed ecommerce website that will work on every device, giving your online shop its best chance of reaching customers browsing on desktops and on mobiles.
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