Godfrey Mansell & Co Accountants Case Study
Posted on 8th August 2022
The accountancy industry is highly competitive; standing out from the online crowd has become more important than ever. Creating innovative, easy-to-use and navigate websites that are attractive, on-trend and packed with features that today’s clients aspire to, is an ever-increasing challenge.
Many accountants are now finding that their websites are outdated, not fit for purpose, lack the functionality demanded by clients, and are often slow. Professional services are in demand, and in this new digital world, an accountant firm’s website is the virtual front door to their business.
With this in mind, Godfrey Mansell & Co Accountants based in Halesowen approached it’seeze Birmingham to create a fresh and exciting new website that incorporated a range of new functionality for them and their clients.
Godfrey Mansell & Co’s old website was not only out of date and unappealing; it was difficult to edit which was causing frustration for their marketing leader, Naomi. It was slow, lacked functionality, and the business had quite simply outgrown it.
The new website remit was comprehensive. Graham Cook from the accountancy firm wanted to add:
Fresh content regularly with a blog
Contact form that integrated with their CRM system
Website integration with their accounting system, for customer log in and account management
It’seeze Birmingham proposed creating a new Max website that not only incorporated Godfrey Mansell & Co’s refreshed branding and corporate colours but also combined professional design with unlimited pages and integration with their internal systems.
The new site also includes an it’seeze editing system, making it easy for Godfrey Mansell employees to update the website themselves, as and when required.
It’seeze Birmingham’s designer explains: “I wanted to design a site that’s clean but colourful. We choose a semi-transparent navigation, slide-out icons, as well as parallax scrolling sections and a super footer.
I also wanted to include max width areas and equal height content options to ‘lift’ the sites appeal. Part of this was to use a font that matched well with the company’s branding and logo typeface, so I chose a font called Poppins.”
Accountants Godfrey Mansell & Co, now have a new website that is bright, refreshing and appealing, combining their corporate colours and branding in an innovative way.
As well as ensuring the website has plenty of capacity for expansion as the company grows, it also offers its clients enhanced functionality. It’s clear and easy to navigate, incorporating a client portal with a simple, secure login, enabling their clients and the firm to access their accounts more readily.
We’ve also incorporated their CRM system with their website contact form, ensuring all contact information is automatically captured. In addition, as part of their client portal, we’ve linked the website with their accounting system. This allows their customers to log in independently and manage their accounts.
Graham Cook from Godfrey Mansell & Co Accountants commented:
“We made the decision to transfer the creation and management of our new website to it’seeze Birmingham in October 2020, with a view to going live in January 2021. We are most impressed with the way Arturo has handled the changeover and worked alongside our marketing lady, Naomi. She, too, has expressed her utmost thanks to Art for the seamless, pain-free changeover.
Our new site is inviting and dynamic. We believe it will certainly hold our viewers’ attention, resulting in more serious prospects for us in the future.
Additionally, notwithstanding the highly competitive price that Art has charged us, he has gone well above and beyond what we could have expected and has responded straight away to our requests, such as banners.
All round faultless attention and service – thank you, Art. We do believe our new website makes us stand out from our competitors.”
It’seeze Birmingham is a website design company that provides professional ecommerce website packages that suit your business and your budget. Affordable web design and ongoing expert support in Birmingham has never been more within your reach than now.
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