Building an effective and creative first website for Bickford
Posted on 19th August 2019
To make a strong impression in the competitive world of health and social care construction, you need a website that not only looks good, but performs brilliantly.
That’s why Bickford Construction turned to it'seeze Web Design Birmingham to create an effective and efficient platform for its digital marketing outreach.
Birmingham-based family firm Bickford had previously not had a web presence. The company had relied instead on its superb reputation and its track record for designing and installing affordable independent living solutions.
However, Bickford works in partnership with local authorities, charities, trusts and housing associations across the Midlands. Its caring team also engages with individuals who want to adapt their homes due to disability, long term health issues, or reduced mobility.
It was clear that an attractive, easy to use website was needed to help Bickford communicate with its target audience.
When looking for website design in Birmingham, Bickford chose to work with the local it'seeze team.
As this is such a complex and challenging construction sector, it was important to create a custom website that would meet the interests and needs of a wide range of target audiences – from service commissioners to individual home owners.
As they were after an easily accessible and responsive website, Bickford also needed a Birmingham web design company willing to get to know them well, who could offer both creative and practical solutions to match their business priorities.
The resulting website is designed to be both easy to find and simple to navigate. It uses the full width of device screens to make an immediate impact, but it is also quick to load.
The website’s custom layout ensures that all target audiences can quickly locate the content of interest, gaining an immediate positive impression of Bickford’s services, ethos, and product offerings. This comes down to the small details, such as using typefaces and layouts that make it effortless to scan pages.
Here at it'seeze Web Design Birmingham, we were keen to make sure that Bickford’s first ever website was an accurate representation of the firm’s brand identity.
This included creating attractive page layouts in the company’s signature colours of blue and green, and including plenty of positive images of happy customers!
As this is a first website for Bickford, the web design team had a “blank slate” to some degree.
You can see the new website in action at bickfordconstruction.co.uk
One of the things we take great pride in, is helping small and medium sized companies in the local area to develop effective websites, even when they're not sure what it is they want and need!
If you are looking for a West Midland’s website design agency to work with on your new website, we'd love to help. We're based in Harborne, and can offer local businesses professionally designed and affordable websites that really make a difference. Get in touch with our friendly team today to find out more!
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