4 Vital Factors To Consider When Designing A Website
Posted on 11th December 2020
The easiest way you can create a successful online presence for your company is with a professional website.
People visiting your company’s website are like customers walking into your store. Therefore, you cannot afford to ignore the importance of good web design. Instead of choosing a random website design company, you should look for one with years of industry presence.
Some points to consider for your website design:
Just designing a website that looks good isn’t enough. It is the responsibility of the web designer you work with to ensure that your site is easy to use for all visitors.
It needs to be simple to navigate and intuitive to understand - after all, the website's usability is tied in to customer service. Make sure tests are carried out to check how user-friendly it really is, including how well it works on different devices and if it's accessible for all visitors.
How quickly your website loads can make or break your customer experience. So, website speed is a vital thing to consider.
Technology has evolved drastically in the last few years connecting people all across the world. Users have high expectations and low attention spans so they don’t like staying on a page if it takes more than 3 to 5 seconds to load. There's a greater risk of them leaving your website and fewer chances of them returning if your website is too slow.
All in all, a slow website loading speed will make you lose potential business.
The aesthetic or look of a page is as important as its functionality. You have around 8 seconds to make an impression on your online visitors. They will leave sooner if they are not impressed with the look of your page.
When designing a website, a professional web design company will always ensure not to overdo it with crazy images or bold colour schemes. A web page will have high aesthetic value if it looks simple, sharp, and clear.
Nowadays, online users are quite picky as far as content is concerned. Though it is mandatory to design a web page which functions well, looks good, and is easily accessible, the content on your site should also be engaging and compelling.
Content marketing is an integral part of every marketing strategy, irrespective of the size of your business. As well as high-quality written content, you should also consider video content to attract more views.
Interested in a new website? Get in touch!
All our web designers are highly trained, so you never have to worry about small web design mistakes ruining your visitors’ experience. Instead, you'll benefit from a custom-designed and results-focused website that really works hard for your business, helping you to reach more people and win more customers.
Want to find out more? Get in touch with our friendly team and we'll be happy to help.
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