At It’seeze Websites Birmingham, we don’t just build beautiful and easy-to-manage websites. We also help businesses across Birmingham and the surrounding areas get found online. One of the most important tools for achieving that visibility is your Google Business Profile (GBP), the free listing that appears when someone searches for your business or services near them.
SEO Reminder: Why Granting Access to Your Google Business Profile Is Essential for Local Success
If you’ve ever searched for “plumber in Harborne”, “hair salon near Edgbaston”, or “best café in Moseley”, you’ve already seen Google Business Profiles in action. These listings are often the first impression customers get of your business, and they play a huge role in what we call local SEO.
To help your business appear more prominently in local search results, we need access to your Google Business Profile. Without access, we can’t optimise key elements that directly influence how often and how high you appear in search results.
Why Local SEO Matters More Than Ever
Local SEO is about making your business visible to people in your area who are actively searching for what you offer. According to Google, 76% of people who search for something nearby visit a business within 24 hours, and 28% of those searches result in a purchase. If your Google Business Profile isn’t optimised, you could be missing out on a large number of local leads.
Here’s what a properly optimised profile helps with:
Increased visibility: When your profile is complete, consistent, and regularly updated, Google rewards you with higher rankings in local search results and Google Maps.
Better credibility: Up-to-date information, positive reviews, and regular posts show potential customers that your business is trustworthy and active.
More engagement: Adding photos, posts, and offers can attract more clicks and calls, turning browsers into buyers.
Why We Need Access to Your Google Business Profile
When you choose an It’seeze website, you’re investing in a complete online presence. But your website is only one part of that picture. For us to help your business perform at its best in Google search results, we need access to your Google Business Profile so that we can:
Update and optimise your information: We make sure your business name, address, phone number, and website are accurate and consistent, which is a key SEO ranking factor.
Add relevant keywords and categories: This helps your business show up for the right local searches such as “window cleaner in Quinton” or “nail salon in Kings Heath”.
Upload photos and posts regularly: Fresh, engaging content signals to Google that your business is active.
Respond to reviews and improve reputation: Managing reviews builds trust and strengthens your local SEO presence.
Without access, we can’t carry out these crucial updates, meaning you may not see the full results of your SEO package.
Examples
For example, a local trades business in Birmingham could see a significant increase in profile views and enquiries simply by having an optimised Google Business Profile. When key details such as services, opening hours, and location areas are fully completed, and regular posts and photos are added, the profile becomes much more visible in Google searches.
This kind of improvement is common when businesses combine a professionally designed It’seeze website with an active and well-managed Google Business Profile. Together, they create a strong local presence that helps attract more customers searching for services nearby.
How to Grant Access
Giving us access only takes a minute. Simply:
Log in to your Google Business Profile.
Click Menu → Business Profile settings → People and access.
At the top left, click Add.
Enter our email address.
Under “Access,” select Manager.
Click Invite.
Once access is approved, we’ll handle the rest and make sure your business is fully visible to local customers searching online.
Let’s Boost Your Local Visibility
If you’re an It’seeze client in Birmingham, Harborne, Edgbaston, or any of the surrounding areas, granting access to your Google Business Profile is a small step that makes a big difference. It allows us to deliver the full value of your SEO package and helps more people find, trust, and choose your business.
Ready to grow your local presence?
Get in touch today to make sure your profile is fully optimised and performing at its best.
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