website designed for a customer in Birmingham
In today's digital landscape, a strong online presence is essential for businesses looking to thrive. When Tag and Track, a company specialising in durable tags and gadget stickers for personal belongings, approached it’seeze Websites Birmingham, they sought a comprehensive solution that not only showcased their products but also streamlined their operations. After six months of collaboration, we are thrilled to present the new Tag and Track website, which combines modern design with powerful functionality. 
Thinking of a new website? Get in touch. 

Project Overview 

Objectives 
The primary goals for Tag and Track's new website were: 
Modern Design: Create a visually appealing, user-friendly site that reflects the brand’s identity. 
Functionality: Develop a robust online shop that doubles as a CRM system, allowing for efficient subscription management. 
Ease of Use: Ensure both customers and administrators can navigate the site and manage subscriptions effortlessly. 
screenshot of a website designed for a customer in Birmingham

Design and Aesthetics 

Visual Identity 
We designed a modern, full-width website that prioritises ease of navigation. The colour palette is derived from Tag and Track’s logo, featuring dark blue/green and bright green hues that establish a cohesive brand identity. This choice not only makes the site visually striking but also aligns perfectly with their branding. 
 
Typography and Imagery 
To enhance readability, we selected a clean, sans-serif font that is versatile across different devices and screen sizes. Instead of relying on stock images, we incorporated high-quality client images throughout the site. This decision underscores the authenticity of Tag and Track's offerings and allows potential customers to see the products in real-world applications. Additionally, we designed custom icons for various sections, providing a unique visual touch that enhances the user experience. 

Key Functionality: Custom Online Shop and CRM Integration 

While the website’s design is certainly important, the true value lies in its functionality. We tailored the online shop to function as an integrated CRM system, allowing Tag and Track to manage their business more effectively. 
 
Subscription Management System 
The TAG&TRACK subscription service offers durable tags and stickers designed for personal possessions. A key feature of the new website is the ability for users to renew their subscriptions online. This feature eliminates the need for customers to call the office, streamlining the process and allowing the business to focus on growth. 
 
User-Friendly Admin Portal 
The admin portal we developed is designed for ease of use, giving administrators access to critical customer information. This includes details on subscription statuses, customer activity, and the ability to send email reminders. As a result, managing subscriptions has become significantly more straightforward, freeing up valuable time for Tag and Track’s team to focus on strategic initiatives. 
Collaboration and Development Process  
 
Working Together 
Our partnership with Tag and Track spanned six months, during which we held weekly meetings to ensure the project stayed on track and addressed any concerns promptly. This collaborative approach allowed us to adapt the design and functionality based on their feedback, resulting in a website that truly meets their needs. 
 
Testing and Launch 
Prior to launching the site, we conducted thorough testing to ensure all functionalities worked seamlessly. The final product not only reflects Tag and Track's brand ethos but also provides a user-friendly experience for both customers and administrators. Since going live, Tag and Track have expressed immense satisfaction with their new system, highlighting the positive impact it has had on their business operations. 
Why Choose it’seeze Websites Birmingham? 
 
Professional Web Design 
At it’seeze Websites Birmingham, we pride ourselves on delivering bespoke, high-quality websites tailored to each client’s specific requirements. Our team of talented designers and developers works closely with you to create a website that effectively represents your brand and meets your business objectives. 
 
Affordable Pricing 
We understand that budget constraints can be a concern for many businesses. That’s why we offer a range of packages designed to fit different budgets, ensuring you get the best value for your investment. Our transparent pricing structure means you’ll always know what you’re paying for, without any hidden fees. 
 
Ongoing Local Support 
One of the standout features of working with it’seeze is our commitment to providing ongoing local support. Your dedicated consultant will be available to offer advice and assistance whenever you need it. In addition, you’ll benefit from the expertise of our entire team at it’seeze HQ, ensuring that you have the resources necessary to achieve your online goals. 

The Benefits of the New Tag and Track Website 

Enhanced User Experience 
The new website not only enhances the user experience for customers but also simplifies the administrative processes for Tag and Track. With a streamlined subscription management system and a user-friendly interface, both customers and staff can navigate the site with ease. 
 
Increased Efficiency 
By automating subscription renewals and centralising customer information, Tag and Track have significantly increased operational efficiency. This allows the team to allocate more time to growth initiatives rather than administrative tasks. 
 
Brand Growth 
With a modern, visually appealing website and an effective online shop, Tag and Track is now better positioned to attract and retain customers. The enhanced online presence will contribute to their brand growth and visibility in a competitive market. 
it'seeze Web Design Birmingham

Conclusion 

The collaboration between Tag and Track and it’seeze Websites Birmingham has resulted in a powerful online platform that meets the specific needs of the business while providing a seamless experience for customers. We are proud to have played a role in their journey and look forward to seeing their continued growth. 
Explore the new website at tagandtrack.com to see how it can transform your personal tracking experience. If you're interested in how it’seeze can help your business thrive online, take a look at our recent projects or discover your perfect website package today! 
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