Top 5 ways to drive customers to your beauty business’s website
Posted on 16th May 2022
Do you have a beauty business with its own website? Perhaps you own a hairdressers or barbers, a nail shop or tanning salon, or even a spa?
One of your biggest challenges is probably driving traffic to your website and attracting more customers. We’re here to help beauty business owners in Birmingham and the surrounding areas such as Harborne, Halesowen, Selly Oak, Edgbaston and West Bromwich drive potential customers to their websites then convert browsers into bookers.
Read on for five of our top tips. Some are free to use and some are paid but, in our opinion, are worth parting with your pennies for.
1. Run some paid ads on social media sites
Unless you’ve been living under a rock for the last decade, you’ll know that social media is key to promoting beauty businesses. Paid ads are when you pay a social media site to show your business’s page to lots of users within a certain demographic.
According to Instagram, 90% of its users follow a business of some sort. In the UK, there are over 30 million Instagrammers. If you sign up for an Instagram business account or convert your personal account to a business one, you can then create paid ads from photos and videos of your beauty business’s services.
Facebook is the world’s largest social media platform and it’s filled with opportunities for beauty business owners to reach new customers and drive them to their shops. You can target users based on their interests, location and more.
Pinterest is a very visual search engine and its browsers are looking for inspiration. What better way to increase awareness of your beauty services than through showcasing images of some of your best work?
2. Offer time-sensitive discounts
A great way to drive traffic to your website is by offering some time-sensitive discounts that can only be received through the site itself. For example, you could hand out leaflets in your shop that offer a 10% discount on the customer’s next appointment when booked through your website. Once they’re on the site, you can then entice them with further savings exclusively online. They’re more likely to start browsing your site regularly if they think they’re in with a chance of saving some cash.
3. Call on your loyal friends and family
Think about how many people you know and if they could each tell just one other person about your website, you could potentially attract hundreds of new customers to your site. What’s more, word of mouth is completely free.
4. Create some buzz with influencer marketing
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influential individuals who have a large and dedicated social following. This type of marketing works because of the high amount of trust that social influencers have built up with their followers. If they’re seen to be enjoying a product or service on their stories or posts, many of their followers will feel inclined to try it out too. What’s tricky is finding the right influencer for your business. For beauty, it’s best to do some research within the industry to see what people are talking about. You can then look at various influencers with different numbers of followers to decide on a price you’re willing to pay. Micro-influencers can be good to start off with as they focus on a few topics and work independently. The bigger influencers are likely to be expensive and you’ll probably need to approach them through a talent agency.
5. Write blog posts to provide information and solve common problems
Blogging helps to drive website traffic and promote your products and services. It also helps you to build trust with your potential customers. In the beauty industry, you can write blog posts on certain treatments and their benefits to entice new customers. You can also provide solutions to common beauty complaints such as ‘how to clear acne with facials’ or ‘how to choose the right hair colour for your skin tone’, etc. Once you have some traffic coming to your website through your blog, you have an opportunity to convert that website traffic into leads. It’s best to add a lead-generating call-to-action to every blog post, such as a booking link or a signpost to a new page with further information on one of your services.
When you’ve tried these five top tips on how to drive customers to your beauty business’s website, you may then want to start thinking about tweaking your site too. At it’seeze websites in Birmingham, we offer website design packages that can enable you to embed online booking systems and add lots of images. We also make the website fully responsive across devices such as mobile, desktop and tablet.
Check out some of our recent projects below to get a feel for what we can create for your beauty business website.
Bella Grace is a beauty business offering lash, nail, and tanning treatments. Owner Jemma opted for our Lite package and we designed and built a five-page website for Bella Grace that beautifully showcased her brand personality and her services. Customers can also book online, and we continue to provide website support whenever she needs it.
We hope you enjoy researching ways to improve your site’s traffic and converting customers once they land on it. For some website inspiration, take a look at our online portfolio where you can browse other beauty business sites and related industries.
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