[Loading…] The Dangers of Slow Website Speed
Posted on 24th February 2022
It’s not enough to have an attractive, well-written website with colourful, relevant, up-to-date photos and videos. In order to beat the competition, your website needs to be performing the way it should be. Slow website speed could be losing you customers and costing you money. That’s why this time we are looking at how page speed affects website performance and giving you a handful of tips to improve it.
We’ve all experienced it. We’ve been trying to buy a birthday present, book a table at a romantic restaurant or simply find a telephone number and the website takes an eternity to load. The website speed is the first thing that someone notices about your business and if it takes forever to load, people can switch off and go elsewhere. To make sure this isn’t you, you need to make sure your website is a high-performance website that experiences high return visits. Just a “one-second delay in page load time yields: 11% fewer page views, 16% decrease in customer satisfaction, 7% loss in conversions”. So, if you can cut down your page load time you “will positively impact marketing and sales processes”. Let us guide you through how you can make that happen.
1) Improve your page load time
“ Page load time is a web performance metric that shows the time needed for a page to show on the user screen”. Optimising your website, not just the website content, will see you converting more visitors into sales, will make your website more visible so that it is more easily found when people are searching online and the more user friendly it is. You should aim for your pages to load in under 3 seconds, longer than that and you risk losing the visitor’s attention.
2) Run a performance test
You can find out how well your website is performing by using Google PageSpeed Insights. “PageSpeed Insights (PSI) reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved”. It will give you both lab and field data for you to use to improve your site.
4) Compress Images and Videos
By compressing your images and videos, you will speed up your website speed instantly. To optimize your images and videos, you will need to remove EXIF data. You might notice a small loss in quality, however the advantage of the increased loading speed might well make it worth the loss in image quality depending on your
5) Change your host
Using a “high-quality managed service provider (MSP) and choosing the right hosting service is as important as applying any of the … techniques. In some cases, upgrading to a better hosting plan or migrating to another MSP could solve your site’s performance issue
6) Use a content delivery network
A CDN is a “geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance by distributing the service spatially relative to end users. CDNs came into existence in the late 1990s as a means for alleviating the performance bottlenecks of the Internet as the Internet was starting to become a mission-critical medium for people and enterprises”. This will radically improve the page loading time and consequently the user experience too.
7) Leverage a caching, page speed plugin
You need to do more than just work on your search engine optimisation, and leveraging a caching, page speed plug is a great place to start. “A cached web page loads much quicker-while decreasing server load up by up to 80%. ” People want access to a cached page because some websites change frequently. These “cached versions can be very different from the current page you’ll see if you click on the search result. Although it may seem counterproductive to view an outdated webpage, there are certain situations where viewing cached pages can be beneficial to both” website visitors and developers.
8) Use a web design service
If all this sounds like too much hassle, then use a web design service like we offer here at It’seeze Websites. We do more than look at your website content to check the SEO of it. We will create a stress-free web design to get your Birmingham business noticed online in no time.
With our talented team of web designers and developers to give you impartial and friendly website design advice, you will soon see a real difference to the way that your website operates. Making sure that your website works the way you need it to, should be at the forefront of your business in the increasingly digital age in which we are living. That is why we offer ongoing expert support after we have improved your website’s performance.
We know how important websites are to businesses, especially start-ups where money can often be tight, so we have a wide range of packages to suit every business and budget. What’s more, we’re local so you have complete peace of mind about the way your website performs on a mobile or desktop device. We will ensure that your business will also rank higher in search such as Google giving you the power to convert every visitor to your site into a sale.
Going forward, you will be able to customise your online presence easily with online access to your site so that you can create new pages, change your website content, upload videos, and download reports on its performance when you need to. This means that your website will always have the most up to date information about your products, services, opening hours, contact details, empowering you to make your business a success.
To let us help you, call us on 01212 708 478 to speak to our expert web designers and developers today.
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