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One of the primary benefits of choosing a reputable web design agency is that the websites designed by them have thought-provoking content and compelling design. You can even update them according to your business needs and explore your creative side. Smooth functionality is something which can give any website a professional touch. Every experienced web design agency knows how to customise their services according to the needs of their customers. 

A few things a skilled web designer considers when creating a professional website: 

A clutter-free and minimalistic home page 

We don’t read through every line on a website. We quickly pick out a few key words and scan the pages. It is why the home page should have a clutter-free and minimalist design. The focus should be on making it appealing and not lengthy. When you choose a minimalistic design, it becomes easier for your users to remember 

Contrast and colour palette 

Choose a reputable web design company and you can rest assured that their designers will be aware of the importance of contrasting colours. They can create a colour contrast between the background and the text without making the site look odd. Colours are a vital part of your brand identity so make sure you choose the right palette. Experienced website designers know how to experiment with colours without neglecting the 
importance of the site’s readability. 
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Thinking of a new website? Get in touch. 

Mobile-friendliness 

Numerous people nowadays prefer using mobiles and smartphones when browsing through a company’s website. Crafting a mobile-friendly design will help your site stay ahead in the technically advanced world by delivering a great user experience for every screen size and giving you the chance to achieve a higher ranking in Google’s search results. A professional web designer will also test each page after implementing the design. 

The visual hierarchy 

The focus of a good website designer will be more on arranging the content in such a way so that it becomes easier to grab the attention of your online customers. They craft a design with the visual hierarchy in their mind and accordingly apply suitable colours, size, spacing, and contrast. Each feature in the design is intentional. For example, using strips will make the site look organised and clearer 

An easy-to-navigate site 

Since online visitors don’t have a huge attention span, it’s time website designers start paying more attention to the visual appeal of a website without sacrificing the website’s navigation. Visitors will spend more time on a website only if it has a smoothly navigating design. The objective is to improve the viewer’s experience. Keep the menu in the top header and offer some vertical navigation. 

Interested in a new website? Get in touch! 

So, now you know the key things a web designer should consider when creating a professional website. If you’re looking for a reliable Birmingham web design company who will follow all these principles and more to create a high-performing website for your business, why not get in touch with the team here at it'seeze Web Design Birmingham? We can provide you with professional web design services and a range of affordable website packages, as well as helping you to grow your business online with ongoing support every step of the way. 
 
Please get in touch with us for more information. 
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