website designed for a customer in Bearwood
At It’seeze Web Design Birmingham, we pride ourselves on delivering exceptional custom web design services that cater to the unique needs of businesses in and around Birmingham. Recently, we had the opportunity to work with A&S Window Cleaning, a family-owned business based in Harborne, Birmingham, specialising in exterior cleaning services. This case study showcases how we successfully delivered a simple yet effective new website for A&S Window Cleaning, boosting their online presence and providing them with the tools they need to grow their business. 
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Understanding the Client's Needs 

A&S Window Cleaning approached us with a clear goal: they wanted a new website that would accurately represent their business, showcase their services, and help them compete online. As a company with years of experience providing window cleaning, gutter cleaning, and solar panel cleaning services, A&S required a professional and modern website to attract potential customers in Birmingham and surrounding areas such as Harborne, Selly Oak, Quinton, and Edgbaston. 
 
As a local web design agency in Birmingham, we recognised the importance of meeting with A&S Window Cleaning in person to discuss their requirements. We visited their office to go through the website design brief, understanding their needs and objectives in detail. This collaborative approach enabled us to create a website that truly reflected their brand, while also incorporating key elements that would help improve their search engine ranking. 
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screenshot of a website designed for a customer in Birmingham

Building a Bespoke Website Design 

We began the web design process by creating a custom website from scratch, using the It’seeze Max package. The Max package is ideal for businesses looking for a comprehensive and scalable solution, as it allows for unlimited pages to be added through our easy-to-use website editor. This flexibility means A&S Window Cleaning can continue to optimise their website and add new content as their business grows, keeping their site relevant and up to date. 
 
The website design itself was carefully crafted to reflect A&S Window Cleaning's brand identity. We used a combination of blue and white colours to align with their logo, creating a clean and professional look. To enhance the visual appeal, we incorporated a mix of stock images and photographs provided by the client, showcasing their exterior cleaning services and team in action. The result was a visually appealing website that effectively communicated their expertise and the range of services they offer. 

Content Creation with SEO in Mind 

One of the key aspects of the project was creating content for the website that would not only engage visitors but also help improve the site's search engine ranking. We took the time to craft compelling and informative content for each service page, keeping local SEO in mind. This involved incorporating relevant keywords such as "window cleaning Birmingham," "gutter cleaning Birmingham," and "solar panel cleaning Harborne" into the website's content, headings, and metadata. 
 
The initial on-page SEO was carefully considered during the website build, with valuable keywords being strategically placed in the metadata to improve the site's visibility on search engines like Google. This focus on SEO was essential for helping A&S Window Cleaning compete online and attract local customers searching for their services. 
Comprehensive Website Package with All-Inclusive Features 
When A&S Window Cleaning chose the It’seeze Max package, they received a comprehensive web design service that included everything they needed to get their new website up and running. The package covered domain registration, website hosting, SSL certificates, business email addresses, and ongoing support, all at no extra cost. This all-inclusive approach ensured that they received a hassle-free service without having to worry about any hidden fees or additional costs. 
 
To ensure that the client could make the most of their new website, we met with A&S Window Cleaning after the site went live. During this meeting, we assisted them with setting up their new email addresses and provided training on using the website editor. We showed them how to add new pages, update existing content, and use the built-in blogging tool. This gave them full control over their site, enabling them to keep it up to date and leverage blogging for better search engine optimisation (SEO). 
Mobile-Friendly Design and User Experience 
With the increasing use of mobile devices for online searches, having a mobile-friendly website was crucial for A&S Window Cleaning. We designed a fully responsive website that looks great and functions seamlessly on all devices, from desktops to smartphones. The mobile version of the website features a user-friendly layout, making it easy for visitors to navigate and find the information they need. 
 
A prominent feature on the mobile site is the WhatsApp button, allowing potential customers to quickly get in touch with A&S Window Cleaning for a quote. This convenience can lead to increased enquiries, making it an effective addition to the website that improves the user experience. 
it'seeze Web Design Birmingham
The Benefits of the It’seeze Max Package 
Choosing the It’seeze Max package provided A&S Window Cleaning with several benefits that are essential for any business looking to establish a strong online presence: 
Unlimited Pages: The website was initially built with 10 professionally designed pages, but with the Max package, A&S can add as many pages as needed. This means the website can grow alongside their business, allowing for ongoing optimisation and content expansion. 
Simple Blogging: The built-in blog is an excellent tool for improving SEO, as Google rewards fresh content. Blogging also allows A&S Window Cleaning to share industry knowledge, company news, and cleaning tips, which can help attract more visitors to their site. 
Total Control: The easy-to-use website editor gives A&S full control over their website, enabling them to update content, add new images, and create pages whenever necessary. We provided comprehensive training to ensure they could manage their website effectively. 
Powerful Marketing Tools: With the ability to integrate third-party features and add-ons, the website can be customised to meet the specific needs of the business. This flexibility ensures the site continues to provide a great user experience while standing out in a competitive market. 
 
Client Feedback and Future Plans 
A&S Window Cleaning expressed their satisfaction with the new website and the overall service provided by It’seeze Web Design Birmingham. They were particularly pleased with the local, personalised approach we took, ensuring their requirements were met throughout the project. The new website has not only given them a professional online presence but also enabled them to compete more effectively in their local market. 
As the business grows, A&S Window Cleaning can continue to optimise their site using the tools and training we provided. The ability to add unlimited pages means they can expand their content to include customer testimonials, case studies, and additional service information, further enhancing their SEO strategy and improving their search engine ranking. 
 
Conclusion 
This project demonstrates the benefits of choosing a local web design agency in Birmingham that understands the unique needs of businesses in the area. At It’seeze Web Design Birmingham, we are dedicated to providing custom web design services that help businesses like A&S Window Cleaning thrive online. If you need help with a new website or want to boost your online presence, get in touch with us today and let’s make your business stand out in Birmingham. 
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