Case Study: Elevating the Online Presence of a General Building Company with it’seeze Websites Birmingham
At it’seeze Websites Birmingham, we have dedicated over 20 years to providing top-tier website design services. Our mission is to deliver professional, affordable, and easy-to-edit websites, all backed by our committed local support team. Over the years, we have partnered with various businesses within the trade sector, including electricians, roofers, flooring specialists, and more, to enhance their online presence.
In this case study, we highlight our recent collaboration with a general building company that specialises in extensions, loft conversions, barn conversions, refurbishments, garden designs, garage conversions, and various other domestic and commercial building projects.
Client Background
Our client is a well-established general building company based in Birmingham. With a diverse portfolio ranging from domestic extensions to comprehensive commercial refurbishments, they needed a website that would reflect their extensive experience and high-quality workmanship. Their previous website was outdated, difficult to navigate, and did not effectively showcase their services or portfolio. They sought a modern, user-friendly, and visually appealing website to better represent their brand and attract new clients.
Project Overview
Our goal was to create a full-width, modern, and clean website that would serve as an effective digital storefront for the building company. The new website needed to highlight their wide range of services, showcase their previous projects, and make it easy for potential clients to contact them.
Design and Aesthetics
Colours: We incorporated the red from the client's logo to maintain brand consistency, complemented by dark grey and white to create a professional and clean look.
Fonts: We chose Roboto, a versatile sans serif font similar to the one used in the client's logo, to ensure readability and a cohesive design throughout the site.
SEO and Usability
SEO: We completed comprehensive titles and descriptions for all pages to enhance search engine visibility.
Extras: The site features fading images, a paid addition requested by the client, to create a dynamic and engaging user experience.
Design Process
Initial Consultation
Our design process began with an in-depth consultation with the client to understand their specific needs, goals, and preferences. We discussed their vision for the new website, their target audience, and key functionalities they required.
Wireframing and Prototyping
Next, we developed wireframes and prototypes to outline the website's structure and layout. This stage involved close collaboration with the client to ensure that the design aligned with their expectations and branding guidelines.
Design and Development
Once the wireframes were approved, we moved on to the design phase. We created a full-width layout to maximise the use of space and provide a modern, clean aesthetic. The red from the client's logo was used as an accent colour throughout the site, adding vibrancy and reinforcing brand identity. Dark grey and white were used as primary colours to maintain a professional and uncluttered look.
We implemented Roboto font site-wide to ensure consistency and readability. This font choice complemented the client’s logo, enhancing the overall visual harmony of the site.
SEO and Content Optimisation
We paid special attention to SEO to ensure the website would rank well in search engine results. We crafted detailed titles and descriptions for each page, focusing on relevant keywords to attract the target audience.
Image and Multimedia Integration
To make the website visually appealing and interactive, we included fading images, as requested by the client. These images not only add a dynamic element to the site but also allow for showcasing the client’s projects in a visually engaging manner.
Launch and Feedback
After rigorous testing to ensure the website was fully functional and responsive across all devices, we launched the site. The feedback from the client was overwhelmingly positive. They particularly appreciated the modern design, easy navigation, and the way their services and projects were presented.
Results and Impact
Increased Engagement: The modern, clean design and dynamic elements such as fading images have made the site more engaging for visitors.
Better Navigation: The full-width layout and intuitive structure have made it easier for users to find information about the client’s services and projects.
Improved SEO: The detailed titles and descriptions have enhanced the site’s visibility in search engine results, leading to an increase in organic traffic.
Brand Consistency: The use of the client’s logo colours and a complementary font has strengthened brand identity and professional appearance.
Our collaboration with this general building company exemplifies our commitment to delivering high-quality, customised web design solutions. By focusing on the client’s unique needs and leveraging our extensive experience in the trade sector, we created a website that not only meets but exceeds their expectations.
At it’seeze Websites Birmingham, we understand the importance of a strong online presence, especially for businesses in the trade sector. Our tailored approach ensures that each website we design is not only visually appealing and easy to navigate but also optimised for search engines and aligned with the client’s brand identity.
If you’re in the trade sector and looking to enhance your online presence, get in touch with it’seeze Websites Birmingham. With over 20 years of experience, we are here to help you create a professional, affordable, and easy-to-edit website that drives results.
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