A Website Transformation by it’seeze Websites Birmingham: X2Consult Safeguarding and Child Protection
X2Consult Safeguarding and Child Protection is a diligent organisation dedicated to ensuring the welfare of children and vulnerable individuals. Recommended to us by a trusted SEO agency, X2Consult approached it’seeze web design in Birmingham with concerns about their existing website, which was built on Wix. The platform’s limitations were holding back their online presence, and they were eager to elevate their digital footprint with a professionally designed, high-performance website.

Identifying the Problem
The original website faced several challenges that significantly impacted its usability and effectiveness:
Performance Issues: Images and videos were not optimised, causing slow loading times and frustrating user experiences.
Content Limitations: The team struggled to add new content and showcase their expanding services effectively.
Outdated Design: The website lacked a professional, visually appealing design that could communicate the organisation’s mission effectively.
Recognising the importance of a strong online presence in their line of work, X2Consult sought a comprehensive solution to address these issues.
The it’seeze Solution
After a no-obligation video consultation with our team, X2Consult opted for the Max package, a robust offering that provides unlimited pages—a critical feature for improving local SEO and expanding their website’s reach. They also appreciated the ongoing support from our Birmingham-based team, giving them confidence in the project’s success.
To further enhance their website, X2Consult chose additional features, including:
Video Banner: A dynamic and engaging video banner hosted on our Vimeo Premium account, ensuring seamless playback without the burden of self-hosting.
Customer Logo Carousel: A visually appealing carousel to showcase the logos of organisations X2Consult has worked with, highlighting their credibility and experience.
These features, combined with a professionally crafted design, resulted in a truly exceptional website.
Designing with Purpose
Our design team worked closely with X2Consult to create a website that not only met but exceeded their expectations. Using the existing branding provided by the client, we ensured consistency across all elements to maintain a cohesive visual identity.
Key Design Elements
Modern Aesthetic: Drawing inspiration from websites they admired and their marketing materials, we crafted a standout design that reflects their professionalism and dedication.
Colours: We incorporated the colours from their logo and marketing materials to maintain brand consistency.
Typography: The Poppins font family, known for its modern and easy-to-read style, was used in various weights for an appealing textual hierarchy.
Imagery: Stock images depicting diverse groups of young people, children, and vulnerable adults were carefully selected to resonate with their audience and mission.
Enhancing SEO
Our team created tailored SEO content for all the requested pages, optimising the website for local and industry-specific searches. We also integrated existing SEO content into additional pages, ensuring that X2Consult’s new site could effectively reach and engage its target audience. We then passed this customer back to the SEO agency so they could work with the customer on the SEO campaign.

Seamless Launch and Training
Once the website was ready, X2Consult was given ample time to review the site and provide feedback. Our team provided training on using the user-friendly website editor, empowering them to manage their content independently. When the client was ready to go live, we handled all the technical aspects to ensure a smooth transition.
Results and Client Feedback
The new website has transformed X2Consult’s online presence. With a sleek design, optimised performance, and enhanced functionality, their website now effectively highlights their services and engages their audience.
X2Consult was delighted with the results and left us a glowing Google review, praising the quality of the website and the exceptional support they received throughout the process.
The Benefits of the it’seeze Max Package
The it’seeze Max package offers numerous advantages, making it the ideal choice for any local business:
Unlimited Pages: Perfect for growing businesses or organisations looking to expand their online content and improve SEO.
Professional Design: Customised to reflect each client’s brand and vision.
SEO-Friendly: Expertly optimised pages ensure the website ranks well in search engine results.
Dynamic Features: Options like video banners and image carousels enhance user engagement and create a memorable experience.
Ongoing Support: Our team provides continuous assistance, ensuring clients feel supported long after the website is live.
Conclusion
The transformation of X2Consult’s website demonstrates the power of combining professional design with advanced functionality. By choosing it’seeze Websites Birmingham, they now have a modern, user-friendly, and visually appealing platform that supports their mission and showcases their expertise.
If your organisation needs a website that works as hard as you do, contact it’seeze Websites Birmingham today. Together, we’ll create a digital presence that takes your business to the next level.
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