website designed for a customer in Bearwood
At our Harborne-based website design agency, we’re always thrilled to collaborate with local businesses, especially those as vibrant and culturally rich as Colombia Picada Mix in Bearwood. Recently, we had the privilege of meeting with the owner of this charming coffee shop, nestled in Bearwood High Street, to discuss their need for a modern, stylish website to match their growing brand. Here's a closer look at how we helped transform their online presence with our It’seeze websites package. 
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The Business: Colombia Picada Mix 

Located in the heart of Bearwood, Colombia Picada Mix stands out not only for its delicious offerings but also for its unique ambiance. Walking into the coffee shop feels like stepping into a tropical oasis, with earthy tones, beautiful Latin American-inspired décor, and an atmosphere that transports customers to a different place. The coffee shop’s central star, unsurprisingly, is their authentic Colombian coffee, but the menu doesn’t stop there. They offer a delightful selection of sweet and savoury treats, showcasing flavours from Colombia and across Latin America. It’s a gem in Bearwood, attracting a loyal customer base who appreciate both the quality of the food and the warm, inviting environment. 
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screenshot of a website designed for a customer in Birmingham

The Challenge: A Website to Reflect the Brand 

The owner of Colombia Picada Mix came to us looking for a website that could match the vibrancy and charm of their physical space. They needed something that would effectively showcase their Colombian coffee, snacks, and products while maintaining a professional, easy-to-navigate structure for customers to explore online. As a coffee shop that sells a variety of unique products, the website also needed to reflect their commitment to quality and the cultural richness of their offerings. 
It was important to create a design that captured the essence of the business while keeping things clean, modern, and user-friendly. That’s where our team stepped in with a solution tailor-made for small, independent businesses like Colombia Picada Mix—the It’seeze Plus website package. 

The Solution: A Modern, Bold, and Elegant Website Design 

After visiting the coffee shop and meeting with the owner, we set about designing a website that would be as captivating as their storefront. Our goal was to build a modern, bold, and elegant online presence for Colombia Picada Mix, leveraging the latest design principles to provide a professional, visually striking website. 
Colour Palette 
For the website’s colour scheme, we started with the coffee shop's logo. The logo’s colours served as the foundation of the design, allowing us to keep things cohesive with their brand. We used a beautiful shade of blue as the background colour. This blue gave the website a clean, professional, and elegant look, while also complementing the tropical and earthy tones present in their physical space. The other colours from the logo were incorporated in smaller details throughout the site, creating visual harmony and drawing attention to key sections. 
 
Fonts 
To ensure the website was visually engaging yet highly readable, we selected two fonts. The first, a bold and playful typeface, was used for headings and titles. This added a fun and lively vibe, making the site’s headers and promotional messages stand out. For the body text, we opted for a more standard, legible font, ensuring that visitors could easily navigate the site and absorb all the important information about the coffee shop’s offerings and products. 
 
Images 
Given the aesthetically pleasing interior of Colombia Picada Mix and their beautifully presented products, we wanted the website to visually mirror the experience of visiting the shop. We incorporated mini galleries throughout the site, showcasing images provided by the client. These galleries allowed us to highlight their coffee, treats, and products in an authentic way. In addition to this, we sourced high-quality, horizontal images for banners and column sections, ensuring that the website was visually balanced and professional. 
 
SEO and Website Functionality 
From the outset, we ensured the website was fully optimised for search engines, which is crucial for a business looking to attract local customers online. Some of the key SEO measures we implemented include: 
SEO Titles and Descriptions: We crafted compelling titles and meta descriptions for each page, using targeted keywords related to both Colombia Picada Mix and their location in Bearwood. This helps potential customers find them more easily when searching online for Colombian coffee, Latin American treats, or coffee shops in Bearwood. 
On-page Optimisation: Basic SEO techniques were applied to the site’s content, including alt tags for images, optimised heading structures (H1, H2, etc.), and keyword placement throughout the site. 
Favicon and Branding: To further enhance the professionalism of the site, we uploaded the client’s logo as a favicon, reinforcing brand recognition for returning visitors. 
Website Package 
As a small business with a growing presence, Colombia Picada Mix selected one of our website packages. This package provided them with a beautifully custom-designed five-page website, perfect for businesses that are just starting out online or working within a budget. Here are some of the standout features included in this package: 
Website Hosting: Fast and reliable hosting on secure UK-based servers, ensuring that the site stays live and accessible to customers at all times. 
Domain Name Registration: We handled the domain name registration for their web address, taking care of all the technical details so they didn’t have to worry about renewals or setup. 
Basic SEO: We carried out essential on-page optimisation, helping to improve the site’s visibility in search engine results. This is especially important for a local business like Colombia Picada Mix that relies on customers finding them online. 
SSL Certificate: To build trust and ensure the safety of their customers, we provided an SSL certificate, giving the website that crucial padlock icon in the browser address bar. 
Business Email: As part of the package, we provided them with five professional email addresses, helping the business maintain a consistent and professional brand identity across all communications. 
Ongoing Support: Even after the website went live, we continued to provide ongoing support, answering questions and offering advice to help the business get the most out of their new site. 
Conclusion: A Perfect Website Partnership with Bearwood’s Local Businesses 
At our web design agency in Harborne, we take pride in supporting local businesses like Colombia Picada Mix by providing them with high-quality, affordable websites that are tailor-made to help them thrive online. By designing a modern, bold, and elegant website, we’ve helped Colombia Picada Mix showcase their unique products and grow their customer base. 
For any business owner in Bearwood or South Birmingham looking for expert website design services, we’re just around the corner—ready to help you create a website that will take your business to the next level. GET IN TOUCH! 
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