A Long-Standing Partnership: Designing the Fourth Website for a Valued Client
Since 2016, we have enjoyed a strong and productive partnership with one of our esteemed clients, a testament to the trust they place in our expertise. Over the years, we have created four websites for this client, supporting their growing business with comprehensive web design, hosting, and marketing guidance. This case study highlights our most recent collaboration: the development of a new website for the Guasa Group, a corporate catering and umbrella brand that showcases exceptional customer service, diverse flavours, and tailored options.
A Relationship Built on Trust and Results
The foundation of our enduring relationship with this client lies in the high-quality support we provide. From website design and hosting to creating business email addresses and offering guidance on industry trends, we are more than just a web design agency—we are a trusted partner. This approach has enabled us to accompany their business journey, witnessing and contributing to its impressive growth.
In 2023, their business reached a significant milestone with the creation of the Guasa Group. This new venture serves as the central hub for their other brands, positioning itself as a premier provider of corporate catering for a wide range of events and audiences. The launch of the Guasa Group website was pivotal in supporting this expansion.
The Vision Behind the New Website
The Guasa Group’s new website had to reflect the scale and ambition of their enterprise. It needed to:
Highlight their catering options, catering to various event types and business sizes. These include food trucks, weddings, festivals, office catering, and more.
Showcase their commitment to quality, both in terms of service and the culinary experience they provide.
Consolidate the identities of their sub-brands under one cohesive corporate umbrella.
Our role was to translate this vision into a modern, user-friendly, and visually appealing website that would resonate with their target audience.
Designing a Website to Inspire and Convert
As a local website design agency based in Harborne, Birmingham, we specialise in creating bespoke websites tailored to the unique needs of businesses in the catering industry. The Guasa Group project was no exception, and we leveraged our expertise to deliver a standout design.
Key Features of the Design:
Large Split Banner: A dynamic and visually striking header that prominently displays overlapping brand elements.
Dark Purple and Blue Sections: Thin sections featuring client logos, designed to reinforce brand credibility and professionalism.
Polaroid-Style Image Sections: Overlapping image layouts for a creative, contemporary look.
Full-Width Parallax Sections: Engaging scrolling effects to add depth and interactivity.
Bold Typography and Equal-Height Content Blocks: Ensuring readability and a cohesive layout.
Custom Call-to-Action Buttons: Rounded buttons with rollover effects for an intuitive user experience.
Colour Palette: A thoughtful mix of orange, blue, purple, white, and light grey, creating contrast while maintaining visual harmony.
Functional Features for Enhanced Usability
The website was designed not only to look great but also to provide the functionality needed to support the client’s business operations:
Optimised Service Pages: Each catering service is presented with its dedicated, search engine-optimised page.
Careers Page: A fully functional careers section enables prospective employees to explore job opportunities and apply directly.
Unlimited Pages with It’seeze Max Package: The Guasa Group’s website was built using the it’seeze Max package, allowing unlimited page additions and blog capabilities to accommodate their growing needs.
Supporting Growth with Blogging and SEO
The built-in blog is a key feature of the new website, enabling the client to share industry insights, company updates, and event highlights. Regular blogging not only helps demonstrate their expertise but also boosts their search engine optimisation (SEO) efforts by providing fresh, relevant content for Google to index.
Combined with our easy-to-use website editor, the client has complete control over their website, empowering them to update content, add images, and create new pages as needed.
Why Catering Businesses Choose Us
Catering businesses in Birmingham and surrounding areas turn to us for their web design needs because of our reputation for delivering high-quality, locally-supported websites. Our tailored approach ensures that each client receives a website uniquely designed to reflect their brand, attract their target audience, and support their business objectives.
We are proud to serve businesses across Harborne, Quinton, Edgbaston, Halesowen, Dudley, West Bromwich, Selly Oak, and beyond.
Ready to Transform Your Online Presence?
Whether you’re starting a new catering venture or looking to revitalise your existing website, we’re here to help. Our expert team specialises in creating websites that not only look great but also work seamlessly, providing your business with the best chance to succeed online.
Contact us today to find out how we can support your business growth into the New Year and beyond.
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