A Chance For Change - Another New Design Launch
Posted on 30th July 2020 at 11:39
We have recently launched several new websites, as the team here at it’seeze Web Design Birmingham have been working throughout the COVID-19 lockdown. Normally, we like to meet our clients face-to-face, but in order to keep everyone safe, we’ve been creating great websites whilst working remotely and keeping in touch with clients over the phone, email, and video calls.
One of the new projects that we have been working on was for a long-standing customer. Recently the company changed their branding and focus, so they opted for a new design and a new site. The company is called SKL Training and they provide professional courses for adults.
They had two main target audiences. One was individuals aged between 18-60, who are looking for a course, advice, or employability support. They are generally employed, with no particular industry. Often their customers are quite anxious about taking on new qualifications - although some of the students are already very highly qualified.
The second group was businesses, which has become an increasingly large part of what SKL Training do. Businesses have booked them for teaching and assessing qualifications, business enterprise qualifications, advice and guidance, workshops, consultancy and redundancy services.
SKL already had an it’seeze website but owing to the changes in the direction of their business, they had decided it was time for a new look. They loved having their own images on the existing site but were looking for some alterations in other areas and we were happy to help.
They had particular requirements about the font and layout of the site, and our designers worked closely with them to meet all their aims. One major requirement was having the ability to regularly update the site with changes to course details and blog posts, without always having to bother a designer.
Another was to go for a logo that was simply black and white. Previously they had gone for a colourful option but decided monochrome was more professional.
The main reasons for making the changes were because the business had progressed in recent months. They wanted their new design to be professional and easy to use. It was to be corporate but not intimidating to individuals. They were really keen to not be too specific on design. However, they were attracted to vintage designs, with a preference for dark yellow and blues, but ultimately were happy to be led by our design team on this.
They knew what they wanted the site to do, but less about how it should be designed.
Speaking about the project, local it’seeze consultant Arturo said, “The site has been designed to feel modern and simple, making it easy for the user to navigate around the site. A rustic colour scheme has been used of red and orange which brings a warm and welcoming feel.”
He added: “The client’s own imagery has been used all around the site making it feel more personally and relatable. I know the client wanted to keep the homepage simple showing all the course straight away so it's simple for the user to find the course they are looking for. We've added in lots of parallax imagery and bright colour blocks breaking up the content and making it more visually engaging.”
It was another successful project. Talking about their new site, the client said, “We love our new website from Arturo at it’seeze Web Design Birmingham. It is super easy to navigate and really showcases what we do.”
You can view the new SKL Training website here.
If your business could do with a new website and you’re looking to work with a local Birmingham web design company, we’d love to hear from you. Get in touch with our friendly team today to learn more about our professional web design services and affordable website packages – and why not check out our before and after gallery to see some of the website redesigns we’ve recently carried out.
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